Personal Persuasion Profile
(PPP)
Persuasion lies at the heart of our personal and professional lives. Whether the goal is to convince one person in a face-to-face encounter, influence a small group in a meeting, sway an entire organization, or win over the public, success or failure usually depends on our ability to recognize and weigh opportunities for influence and to employ effective strategies for building support. Dr. Gary Orren has been studying the science and art of persuasion for 30 years. Drawing on his own and others' research in social psychology, behavioral science, and communications, he has identified a set of proven principles of persuasion. Those principles are built into the PPP, a multi-rater questionnaire which allows you and others who know you to evaluate your skills along the key dimensions of persuasion, including:
- How well you understand the background and pre-dispositions of your target audiences
- Whether you effectively convey your own expertise and credibility
- Whether your arguments are simple and clear
- How well you develop rapport with other people
$199 per Feedback Report , there is no set-up charge for this established survey.
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About The Author
Gary Orren has taught at Harvard University for the past 30 years where he is Professor of Public Policy at the John F. Kennedy School of Government.
A leading expert on public opinion, politics, strategic communication, and persuasion, his books include: Equality in America: The View from the Top; Media and Momentum: The New Hampshire Primary and Nomination Politics; The Electronic Commonwealth: The Impact of New Media Technologies on Democratic Politics; and Media Polls in American Politics.
He serves as a consultant on strategy and communications to corporations, government agencies, and non-profit organizations. He also has conducted and analyzed opinion polls for many clients, including the Washington Post, the Boston Globe, and the New York Times. At the Times he played a leading role in the creation of the first national news media poll, the New York Times/CBS News Poll.
